Excited by their find, the story goes, the wandering surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first importers of Pacifico. Back in Southern California, the Baja-born cerveza gained a passionate following among surfers who journeyed south for the breaks, and returned with a beer well worth the trip.
Today, our journey from tiny cantinas in Baja, to SoCal in the back of surf vans, to places off the beaten path has made Pacifico a symbol of discovery and the perfect way to celebrate it. Now, it’s your turn. Go explore, because where the map ends is where adventure begins.